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Brand & Licensing Innovation Summit Agenda

Check-out the exclusive content you can enjoy as a delegate at the Brand & Licensing Innovation Summit. Search and filter by Session Type and Topic to see which sessions are most relevant to you and your business, and start planning you time at the event.

Gen Z and Alpha: Practical Techniques for Reaching the New Class

Date: Thursday, October 28

Time: 3:15 pm - 4:00 pm

Session Type: Session

Vault Recording: TBD

With younger buyers seen as more values-driven, and with children increasingly digital-focused, learn new tips and techniques to reaching the new generations, including:

  • The role social media and influencers play in different sectors
  • The longevity of influencers in the industry
  • Portraying the authenticity of your messaging to your audience
  • Celebrity endorsements