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Brand & Licensing Innovation Summit Agenda

Check-out the exclusive content you can enjoy as a delegate at the Brand & Licensing Innovation Summit. Search and filter by Session Type and Topic to see which sessions are most relevant to you and your business, and start planning you time at the event.

Level Up: How eSports & Gaming are Dominating Entertainment Licensing

John Friend  (Head of Halo and XBox Consumer Products, Microsoft)

Date: Thursday, October 28

Time: 12:00 pm - 12:40 pm

Session Type: Panel

Vault Recording: TBD

Learn how video gaming has translated into new product and merchandising opportunities, including:

  • Understanding the trends and blossoming opportunities in the sector
  • Evergreen brands vs new brands
  • Demographic spread across different types of games
  • Use of social platforms creating and connecting a community