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Brand & Licensing Innovation Summit Agenda

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Level Up: How eSports & Gaming are Dominating Entertainment Licensing

John Friend  (Head of Halo and XBox Consumer Products, Microsoft)

Date: Thursday, October 28

Time: 12:00 pm - 12:40 pm

Session Type: Panel

Vault Recording: TBD

Learn how video gaming has translated into new product and merchandising opportunities, including:

  • Understanding the trends and blossoming opportunities in the sector
  • Evergreen brands vs new brands
  • Demographic spread across different types of games
  • Use of social platforms creating and connecting a community