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Brand & Licensing Innovation Summit Agenda

Check-out the exclusive content you can enjoy as a delegate at the Brand & Licensing Innovation Summit. Search and filter by Session Type and Topic to see which sessions are most relevant to you and your business, and start planning you time at the event.

Location-Based Events and Experiences: Are They Back to Help Bolster Retail Sales?

George Wade  (Founder & President, Bay Laurel Advisors)

Patrick McBride  (CEO, The McBride Company)

Shawn McCoy  (Vice President, JRA)

Date: Thursday, October 28

Time: 11:20 am - 11:55 am

Session Type: Panel

Vault Recording: TBD

The desire to have firsthand experience motivates consumers to show up, engage and share. Learn how location-based events can help retail sales in their comeback, including:

  • Designing your experiences to match your business objectives
  • Creating a valuable and unforgettable experience that consumers want to share