Brand & Licensing Innovation Summit is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Brand & Licensing Innovation Summit Agenda

Check-out the exclusive content you can enjoy as a delegate at the Brand & Licensing Innovation Summit. Search and filter by Session Type and Topic to see which sessions are most relevant to you and your business, and start planning you time at the event.

Odd Couple: Macy's X Funko

Dave Beré  (Senior Marketing Director, Funko)

Jordan Dabby  (Senior Director of Partnership Marketing and Advertising, Macy's Branded Entertainment)

Date: Thursday, October 28

Time: 10:30 am - 11:00 am

Session Type: Fireside Chat

Vault Recording: TBD

Currently maintaining the largest portfolio of licenses of any other company in the world, Funko serves as a leader in the consumer products landscape, generating traction amongst pop culture-centric audiences from every generation. Having cultivated strong relationships with big-box retailers, Funko is now leveraging relationships with new and exciting retail partners, like Macy’s. While always exploring fresh opportunities to approach brand partnerships, Macy’s is also expanding into new categories, including Funko collectibles, to continue showing up for younger audiences in new and authentic ways.

Pushing the retail landscape and shifting the competition, representatives from both Macy’s and Funko will discuss their newfound partnership, highly-curated retail collection, and how they are joining forces to creatively appeal to younger consumers.