Sheryl Harkins (Director of Business Development, U.S. Media Entertainment, NPD)
Date: Thursday, October 28
Time: 2:45 pm - 3:15 pm
Session Type: Session
Vault Recording: TBD
As consumers return to experiential entertainment activities, retaining your audience will be increasingly challenging – the hyper-growth streaming era is transitioning into a competition for share of viewers’ time. Learn about the reasons consumers’ habits are changing so you can understand which TV services viewers are switching to, why, and how switching behavior differs among your consumers.