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Brand & Licensing Innovation Summit Agenda

Check-out the exclusive content you can enjoy as a delegate at the Brand & Licensing Innovation Summit. Search and filter by Session Type and Topic to see which sessions are most relevant to you and your business, and start planning you time at the event.

Setting the Scene: SVOD Consumer Engagement

Sheryl Harkins  (Director of Business Development, U.S. Media Entertainment, NPD)

Date: Thursday, October 28

Time: 2:45 pm - 3:15 pm

Session Type: Session

Vault Recording: TBD

As consumers return to experiential entertainment activities, retaining your audience will be increasingly challenging – the hyper-growth streaming era is transitioning into a competition for share of viewers’ time. Learn about the reasons consumers’ habits are changing so you can understand which TV services viewers are switching to, why, and how switching behavior differs among your consumers.