Steven W. Heller, Esq is a trademark and licensing attorney and founder of The Brand Liaison, one of the licensing industries’ leading licensing and brand management agencies. Throughout his 30+ year career in licensing, Steven has been active in all aspects of branding and licensing from start-ups to representing some of the world’s largest brands. Also known as “The Professor,” Mr. Heller is a renowned public speaker and a professor of business and law at both the graduate and undergraduate level and is a member of the Licensing International Board of Directors.