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Brand & Licensing Innovation Summit Agenda

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George WadeFounder & PresidentBay Laurel Advisors

With 40 years in the entertainment and leisure industry, George Wade has become a leading innovator in the development of high-end, Location Based Entertainment (LBE) projects including theme parks, themed attractions and interactive entertainment venues. Mr. Wade is also a leading expert in branding and brand development within the LBE industry. During his career, he has contributed to some of the industry’s most prestigious projects including EPCOT Center, Tokyo Disneyland, Universal Studios Florida and The Forum Shops at Caesars Palace to name just a few. After a five year stint serving as Senior Vice President, Location Based Entertainment for MGM Studios, Mr. Wade established Bay Laurel Advisors, a broad based consulting firm dedicated to the development of unique Branded LBE projects around the world. Key clients have included Cartoon Network, Microsoft Halo, Crayola Corporation, Rovio Games, Hasbro Toys, Peanuts Worldwide and a range of Real Estate Developers around the world.